Heartland Innovation and Transformation Programme (HIT)


As part of Our Heartlands 2025 vision, we want to create a hotbed of innovation and entrepreneurship to revitalise our local neighbourhoods.

The Heartland Innovation and Transformation Programme is a 12-month programme for heartland enterprises aspiring to testbed their innovation ideas, to build capabilities and scale. Enterprises on board the programme will have access to:

  • Mentorship from successful entrepreneurs
  • Networking opportunities through events and fireside chats
  • Curated training courses by Heartland Enterprise Centre Singapore (HECS) and selected Institutes of Higher Learning (IHLs)
  • Facilitated access to infrastructural resources at Centres of Innovation and IHLs
  • Affordable modular spaces at temporary locations in the pilot site of Ang Mo Kio Town Centre, or direct allocation of the Housing and Development Board's (HDB) vacant shop spaces through the HDB Enhanced Entrepreneur Scheme, to be rented from HDB at valuer-assessed market rent with 10% rental discount on the 1st term of the 3-year tenancy


  • Local enterprises with innovative ideas for their consumer-facing businesses
  • Business entity is registered and incorporated in Singapore
  • Has a minimum of 30% local shareholding
  • Has a group annual turnover not exceeding S$100 million per annum based on the most recent audited report, or group employment not exceeding 200 employees
  • Owns a physical storefront or shop and operates a business in the heartlands


Ready to apply?
Connect with our Business Advisors from HECS for a free consultation by calling 6741 3429 or clicking the button below.

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