Food Delivery Booster Package

Overview
 

Given stricter safe distancing measures due to the evolving COVID-19 situation, demand for food delivery is expected to hike. As such, we have launched the Food Delivery Booster Package to support F&B businesses make the transition from offline to online sales through these initiatives:

  1. Improving performance of delivery orders (for merchants on Deliveroo, foodpanda and GrabFood)
    We have worked out a capability development pack (value-added service) with Deliveroo, foodpanda and GrabFood to equip businesses with the capabilities and tools to improve performance of delivery orders.

  2. Building longer-term digital capabilities
    Going digital is now the norm. Under the Enterprise Development Grant, we will provide funding of up to 90% to support local F&B businesses in transforming their business models and build digital capabilities for the long term.

Click here for an overview of the Food Delivery Booster Package.

Improving performance of delivery orders (for merchants on Deliveroo, foodpanda and GrabFood)
 

We have worked out a capability development pack with Deliveroo, foodpanda and GrabFood to assist F&B businesses in optimising their online presence and gains from food delivery orders. This will cover the following:

  • Capability building to enhance the online performance of their menus, develop an appropriate pricing structure, understand and run promotions and bundle deals effectively
  • Marketing support to leverage the platforms’ assets such as carousel advertisements and online banners, as well as in-app marketing credits to promote products, run discounts and gain greater customer mindshare
  • Data/insight sharing to improve delivery performance and business models. Data collected can include financial (e.g. revenue generated) and operational performance (e.g. delivery fulfilment and efficiency rate)

These value added services come on top of the current offering given to F&B businesses by Deliveroo, foodpanda and GrabFood, with the cost of each pack valued at more than S$1,500. You can benefit from these additional services by paying a one-time fee of S$100; the rest of the cost will be borne by Enterprise Singapore and the three platform providers. The capability development is applicable for a period of one year from the date of application.

More details of the packs offered by the three food delivery platforms can be found here.

Eligibility
 

To qualify, local F&B businesses must be selling food that is prepared on premise for immediate consumption. This covers smaller establishments such as hawker stalls and cafes, to larger outfits such as food caterers and restaurants.

You will also need to:

  • Be registered and operating in Singapore;
  • Have a minimum of 30% local shareholding; and
  • Be in a financially viable position to start and complete the project.
Apply
 

Interested F&B businesses can sign up with Deliveroo, foodpanda and GrabFood directly between 13 April and 31 December 2020 via the contact details listed below:

FOOD DELIVERY PARTNER WHERE TO APPLY (FOR NEW F&B BUSINESSES) WHERE TO APPLY (FOR EXISTING F&B OPERATORS ON THE PLATFORMS)
Deliveroo restaurants.deliveroo.com/en-sg am@deliveroo.com.sg
foodpanda www.pandapartners.sg/booster-package
GrabFood www.grab.com/sg/esgboosterpackage
Developing longer-term digital capabilities
 

To help F&B businesses diversify business models and build digital capabilities for growth, we will also provide funding support of up to 90% of eligible costs, including digital marketing and manpower costs, for the following areas through the Enterprise Development Grant (EDG)1:

Creating a virtual brand
A virtual brand is an online-only brand that synergises with your business’ core brand. Having a virtual brand can enable you to pilot new concepts and gain additional revenue streams by attracting new customer segments. Click here to find out more about virtual brands.

Developing an online to offline (O2O) strategy
This provides insight into how consumers behave and engage with your brand and products/services, and helps you analyse and convert the data gathered into sales through both your online and offline channels. Click here to find out more about O2O strategies.

1 Maximum support level under the EDG can be further raised to 90% for F&B businesses that are most severely impacted by COVID-19 and stricter safe distancing measures. This enhanced support is available from 1 April 2020 to 31 December 2020.

Eligibility
 

To qualify, local F&B businesses need to:

  • Be registered and operating in Singapore;
  • Have a minimum of 30% local shareholding; and
  • Be in a financially viable position to start and complete the project
Apply
 

Eligible F&B businesses may apply for support through the EDG. Applications will be assessed by Enterprise Singapore based on project scope, project outcomes and competency of service provider.

FAQs
 

Click here for the list of Frequently Asked Questions about the Food Delivery Booster Package.