With low barriers to entry into the food and beverages (F&B) sector, the number of F&B establishments has grown year on year. In 2021, the sector saw an average of four new F&B entrants every day – the highest over the past 30 years1. To thrive in a competitive market, it is important to understand the challenges of the F&B business environment and the basics on operational matters. This Start Right guidebook aims to help you start on the right footing and provide you with a guide on key market trends and tips on operating a successful F&B business in Singapore.