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Inspiring Stories
03 Nov 2021 Updated 03 Nov 2021

RÒA:

A taste of sweet success

Thanks to a secret ingredient, this popular bakery no longer has to turn away orders due to manpower and production limitations.


Finishing touches being added to RÒA’s popular vegan chocolate cakes. The fledging home-grown bakery was founded just two years ago by Ms Jane Tan, a former HR professional.

Orders for RÒA’s signature vegan chocolate cakes surged last year, as people sent gifts to friends and families during the pandemic. Unfortunately, this home-grown bakery had to turn down at least 30% of them due to production capacity.

RÒA also faced delays completing existing orders as their cakes are handmade on demand by a small team and had a shelf life of only five days.

Some nifty tools have since helped to turn the situation around. On advice from Ivan Choong, their business advisor from SME Centre@SMF, founder Jane Tan purchased an automated batter dispenser and a vacuum sealer, the costs of which were partially covered by the Productivity Solutions Grant.


The automated batter dispenser (right) has not only helped to free up employees’ time for other tasks, but also enabled RÒA to ramp up production significantly.

The batter dispenser, which automatically fills each cupcake holder with batter, enables them to produce over 1,000 cupcakes a week, up from 300 previously. What’s more, only one person needs to man the station now, versus two people previously.

Plus, the vacuum sealer also keeps the baked goods stay fresh for a longer time.

Jane and Ivan continue to work together to enhance RÒA’s operations to keep growing.

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Ivan (left) and Jane discussing ideas to keep the business growing, such as through branding and marketing, and overseas distribution.