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Media Releases
27 May 2020 Updated 23 Jul 2020

Enterprise Singapore, IMDA and HECS launch initiative to help heartland precincts adopt digital tools to increase customer outreach

MR No.: 039/20

Singapore, Wednesday, 27 May 2020

Enterprise Singapore, the Infocomm Media Development Authority and the Heartland Enterprise Centre, Singapore (HECS) today announced that they will be driving digital transformation in heartland precincts through partnerships with curated digital solution providers. It will first be rolled out in three precincts – Ang Mo Kio, Bedok and Clementi – where it targets to reach over 400 merchants and will subsequently be expanded to up to 10 precincts by the end of 2020. This is in line with ongoing efforts by the HECS to rejuvenate the heartland precincts. The initiative was announced by Senior Minister of State for Trade and Industry & Education, Mr Chee Hong Tat, at the Singapore Heartland Enterprise Seminar 2020 organised by the Federation of Merchants’ Associations, Singapore, which discussed the importance of empowering business transformation in the current economy.

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