Overview

Importance of market research
Identifying your market
Challenges and issues to be aware of
In conclusion

Importance of having an export marketing and branding plan and documenting it
Issues to consider when developing your marketing and branding plan
Marketing and branding tools you need
Resources to help you

Time to choose your market entry strategy
Types of market entry methods
- Direct exports
- Indirect exports
- Franchising
Branch or subsidiary
In conclusion

Why you should plan your logistics well and ahead of transporting your goods to your export market
Methods of transporting your goods overseas
Overview of Singapore’s customs regime
Exporting out of Singapore
Importing into your target market
Increase your profit margins by reducing your export costs with FTAs
Finally, remember to protect yourself against transport risks
Do it yourself or engage a service provider?
Resources to help you

Reviewing your financial capacity
Financing options available to you
- Retained earnings
- Bank loans or credit facilities
- Friends, relatives and family
- Third party investors
- Government assistance schemes for you
Business plans and export strategy plans are essential
Determining the quantum of funds you need

Steps to protect your transaction
- Step 1 – Protect your confidential information and assets
- Step 2 – Comply with Singapore law
- Step 3 – Comply with the law of your destination market
- Step 4 – Comply with regional laws
- Step 5 – Review your business structure
- Step 6 – Take advantage of internationally accepted uniform standards
- Step 7 – Protect your intellectual property
Some legal clauses used in international sales contracts
- Choice of language clause – choosing a common language for interpretation
- Choice of law clause – choosing the “proper”, “governing “ or “applicable” law
- Jurisdiction clause – specifying how, when and where to handle any disagreement
- Force majeure clause – specifying how parties should fulfill their contractual terms in event of circumstances beyond their control or prediction
- Governmental approval clause – specifying the party responsible for obtaining licenses, permits, or government permissions
- Terms of payment clause – specifying the currency, method of payment, bearer of charges and fees
- Pre-shipment inspection clause
- Delivery, acceptance and refusal clauses
- Intellectual property clause
- International warranty clause
Familiarise yourself with common legal concepts to help you deal with potential risks
Do I need a lawyer?
Tips for getting a lawyer
- Defray the cost of engaging a lawyer
Hiring a lawyer does not help stretch your dollar unless you have done your homework
- Commercial issues
- Management issues
- Operational issues
- Compliance issues
Resources to help you

Importance of developing an export risk management plan
Potential risks you may encounter
- Country risks
- Business risks
- Financial risks
- Logistics risks
- Legal risks
- Risks from unforeseen circumstances
Resources to help you