Amman is set to become one of the favoured hubs for companies operating in the Middle East and North Africa (MENA) region. This is due to Jordan’s comprehensive economic reforms aimed at increasing the ease of doing business and attracting more foreign investors. Here’s why you should venture to the capital of Jordan.
Amman is Jordan’s economic, political and cultural centre. Home to approximately four million Jordanians, Amman is also Jordan’s most populous city, and the eighth most visited Arab city.
Traditionally seen as a haven of peace in the MENA region, Jordan aims to surpass pre-pandemic levels of tourism revenues by 2023, specifically by targeting niche areas such as medical and cultural tourism.1 In 2018 and 2019, Amman witnessed the debut of luxury hotel brands such as St. Regis, W and the Ritz Carlton – a sign of increased interest in the city as a visitor destination. According to Jordan’s authorities, there is a growing number of tourists from Asian countries visiting the country’s historical sites, such as the Amman Citadel.2
Ride on Jordan’s plan to grow the number of visitors to cities like Amman. If you are in the travel or hospitality sector, you should consider bringing your business here.
1 Jordan Tourism Strategy 2021-2025 2 “Jordan woos back nervous tourists after years of regional turbulence”, The Straits Times, 29 April 2018
The banking sector is one of Jordan’s key economic pillars. Arab Bank, one of the largest financial institutions in the Middle East, is headquartered in Amman. The global bank serves clients across five continents and in thirty countries and has an office presence in Singapore. The city is also home to a friendly startup ecosystem and a digitally active population. If you are a fintech startup, this might translate to a favourable business environment with greater ease of access to capital in Amman.