Overview

Interested companies should meet the following criteria:

• Business entity is registered and incorporated in Singapore;
• Have a minimum of 30% local shareholding;
• Group annual turnover not exceeding S$100 million per annum based on the most recent audited report, or group employment not exceeding 200 employees; and
• Have a physical storefront in the list of heartland postal codes, or operate a physical storefront (non-mall) that do not fall within the postal code listing, subject to case-by-case approval.
• The company’s directors, shareholders and its related companies have not applied for the visual merchandising programme previously.

Participating heartland enterprises must also:

• Complete the visual merchandising programme with the visual merchandising vendor and attend the training sessions arranged; and
• Commit to use the solution for at least 12 months. At the end of the programme, both the visual merchandising vendor and the company are to sign an agreement to indicate that the project was completed.

Heartlands Go Digital ambassadors (SG Digital Ambassadors and Business Advisors from HECS and SME Centres) are deployed across the island to provide one-on-one support and encourage heartland enterprises to adopt the visual merchandising solutions. You can speak to them directly to find out more and apply.