OTC Drug: How to Start and Manage Cross-border E-commerce Operations in China
03 November 2022
According to Statista, China has already surpassed the US to become the largest OTC pharmaceutical market in the world. The OTC drug revenue in China is expected to be US$27.28bn in 2022. China has issued pilot policies that support the import of OTC drugs via cross-border e-commerce (CBEC). This event will feature an analysis of China's OTC pharmaceuticals CBEC market (with Tmall as an example), provide steps on how to set up and manage a CBEC store, as well as cover a case study.