: Heartlands Go Digital 3.0
MR No.: 031/23
Our heartland enterprises have made significant progress in upgrading their digital capabilities. The Heartlands Go Digital (HGD) programme was introduced by Enterprise Singapore (EnterpriseSG) in 2020 to spur the adoption of e-payments and digital commerce solutions among heartland enterprises. Since the launch of HGD:
- Nine in ten heartland enterprises across Singapore have adopted at least one E-Payment solution, such as NETS, FavePay, and GrabPay.
- Two in three have onboarded onto digital platforms, such as Google Business Profile, Carousell, Fave, and Shopback.
- Over 200 heartland enterprises have signed up for the Visual Merchandising Programme rolled out in 2021 to improve storefront marketing, build proficiency in visual merchandising strategies, and develop digital assets.
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