Enterprise Singapore enhances GIA strategy to tailor market support for startups at different growth stages

First published 28 Oct 2025 / Last updated 30 Oct 2025

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: Enterprise Singapore enhances GIA strategy to tailor market support for startups at different growth stages

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Enterprise Singapore (EnterpriseSG) has enhanced its Global Innovation Alliance (GIA) strategy to provide more specialised market access support for Singapore-based startups across different stages of growth. Startups that have ready products and initial market traction will benefit from stronger connections to commercial and investment opportunities through an expanded network of strategic partners. This builds on the current GIA model where startups seeking to enter new markets will be equipped with foundational capabilities to help them navigate market entry and develop effective go-to-market strategies.

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