: Sprout@AMK launches with inaugural cohort of 15 heartland businesses showcasing innovations and new concepts
MR No.: 036/25
Enterprise Singapore (EnterpriseSG) launched Sprout@AMK, bringing innovations from 15 heartland businesses to the Ang Mo Kio community. Located at Ang Mo Kio Town Centre, the Sprout@AMK site housing the first cohort of the Heartland Innovation and Transformation (HIT) programme was officially opened by Senior Minister Lee Hsien Loong.
The heartland businesses span a range of sectors – from a hardware store that now offers Do-It-Yourself workbench spaces, to an artisanal butchery looking to help its customers slash meal prep times with new pre-marinated offerings. Together, they showcase the innovative and entrepreneurial spirit of Singapore’s heartland businesses (refer to Annex for details on participants).
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