: Enhanced E-commerce Guidelines to Safeguard Consumer Trust and Foster Competitive E-commerce Market
MR No.: 037/25
The Technical Reference 76 on Guidelines for electronic commerce (“e-commerce”) transactions (“TR 76”)1 has been enhanced to address emerging challenges in Singapore’s e-commerce market, providing e-commerce marketplaces (“e-marketplaces”2 and e-retailers”3) with updated guidelines to enhance consumer trust and promote market competitiveness.
Developed by a multi-stakeholder Working Group appointed by Enterprise Singapore, through the Singapore Standards Council, the revision of the TR 76 represents an industry-led effort to uplift industry standards in the e-commerce sector. The Working Group4 comprises industry experts from the e-commerce sector, such as representatives from online marketplaces (including Shopee, Lazada and FairPrice), the Consumers Association of Singapore, the Singapore Retailers Association, the Competition and Consumer Commission of Singapore (“CCS”) and the Ministry of Home Affairs.
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