New wave of heartland businesses to bring fresh concepts to Sprout@AMK
First published 06 Sep 2026 / Last updated 04 Sep 2026
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: New wave of heartland businesses to bring fresh concepts to Sprout@AMK
MR No.: 039/26
Senior Minister of State, Ministry of Trade and Industry and Ministry of Culture, Community and Youth Ms Low Yen Ling, and Senior Minister of State, Ministry of National Development and Ministry of Transport Ms Sun Xueling today welcomed 10 new heartland businesses to Sprout@AMK, with four more set to join in Q4 2026. From a zichar store experimenting with ready-to-eat meals, to a carnival event company launching Do-It-Yourself event kits, these businesses form the new cohort of the 12-month Heartland Innovation and Transformation (HIT) programme by Enterprise Singapore (EnterpriseSG).