GIA Abu Dhabi Discovery Programme

Expand For Singapore-based tech startups looking to expand into the United Arab Emirates (UAE) through Abu Dhabi.

Connect Connects Singapore companies with in-market partners and opportunities to test and assess market readiness.

Apply now

About this programme

The GIA Abu Dhabi Discovery Programme, in partnership with Plug and Play, serves as a gateway to the dynamic landscape of Abu Dhabi. The programme is crafted to provide participants with invaluable insights into the UAE market and assess their readiness for successful market entry. Companies with established product-market fit will have the chance to test their market access strategies and tap into exciting growth opportunities in this thriving region.

Highlights include:

  • Assess Market Readiness: Determine if and when your startup is ready for expansion into the Middle East.
  • Receive a Tailored Market Expansion Plan: Each participant will receive a customised market expansion plan that consolidate ecosystem leads, partner recommendations, investor connections, and actionable next steps to facilitate your UAE market launch.
  • Expert Guidance: Connect with UAE founders, investors, and industry experts who have successfully navigated the expansion process

About Plug and Play

Plug and Play is a global innovation platform. Headquartered in Silicon Valley, they have built accelerator programmes, corporate innovation services and an in-house VC to make technological advancement progress faster than ever before.

Key features

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    Customised Market Expansion Plan

    Each participant will receive a tailored market expansion plan that consolidates ecosystem leads, partner recommendations, investor connections, and actionable next steps to support your UAE market launch.

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    Tailored Mentorship and Guidance

    Be paired with experts who possess deep knowledge of the UAE market, business growth strategies, and industry trends.

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    Networking Opportunities

    Gain access to leading corporates and venture capitalists for impactful networking and strategic support as you navigate your market entry in the UAE.

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    Direct Market Access

    Experience in-market immersion and face-to-face engagements with key stakeholders, enhanced by exclusive opportunities to participate in GITEX and Expand North Star.

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    New Market Insights

    Attend practical workshops that provide a comprehensive overview of the UAE market landscape, covering essential industries, growth opportunities, and pathways for entry. Learn how to scale your business and tackle critical challenges before making your soft landing in the UAE.

Eligibility

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    Incorporated in Singapore with at least 30% local equity held directly or indirectly by Singaporean(s) and/or Singapore PR(s), determined by the ultimate individual ownership
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    An existing product in the market that has achieved initial traction OR demonstrated sufficient initial validation and traction through partnership, investment or proven research
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    Founder's commitment and sufficient resources to actively participate in the 6.5 weeks intensive programme

How to apply

Applications for the GIA Abu Dhabi Discovery Programme are now open. Interested applicants should apply here by 15 September 2025.

To find out more about the programme, please email Christian Frost Jensen and Vernice Ng.

Still thinking of what programme to participate in?
Submit your interest and EnterpriseSG will reach out to you when an opportunity arises for the relevant Global Innovation Alliance (GIA) programmes.
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GIA Abu Dhabi Discovery Programme

Apply now