GIA New York City FinTech Programme

Expand For Singapore-based tech startups looking to expand into the United States through New York City

Connect Connects Singapore companies with in-market partners and opportunities to test and commercialise their solutions.

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About this programme

Organised by SOSA, the GIA New York City Fintech Programme has two phases and companies can choose to attend either or both phases of the programme.

  1. Phase 1: New York Business Roadshow (5 days)

    The New York Business Roadshow connects up to 10 Singaporean fintech founders with potential buyers and partners in New York City (NYC) through high-impact meetings. This exclusive, structured gateway to the US financial ecosystem puts you directly in the room with industry veterans and investors who can accelerate your international growth.

    You will gain direct access to global financial leaders from the world's largest banks, asset managers, wealth advisors, and insurance firms, while positioning your company alongside top-tier VC funds and global capital markets. Beyond capital opportunities, you will connect with a thriving network of InsurTech, RegTech, and Fintech innovators shaping the future of finance, exploring commercial and partnership opportunities through curated introductions by SOSA's team.

    Following the roadshow, each participating company will have the opportunity to move forward with a dedicated Go-To-Market project (details below), facilitated by SOSA’s team of Business Analysts.

  2. Phase 2: US Go-to-Market (GTM) Project (5 months)

    GTM project aims to develop a tailored strategic US Go-To-Market plan for each startup, followed by a targeted sales effort to generate new business. This programme transitions from high-level exploration to targeted, results-driven sales execution.

    Each GTM project is structured into three clear, actionable phases to ensure your product resonates with the US audience.

    1. GTM Strategy Definition – Strategic analysis to develop a tailored GTM plan and timeline for US expansion for the company.

    2. Digital Presence Adaptation – Tailoring and optimising the company’s digital assets for the target market in the US to boost brand recognition, credibility and effectiveness in engaging potential partners, clients, and industry stakeholders.

    3. Sales-as-a-Service (minimally 3 months) – Activating the GTM strategy to generate leads, qualify prospects and convert customers in the US. SOSA will act as an extension of each company’s team and provide a US-based sales professional to lead outreach in-market, with the company’s active involvement.

About SOSA

SOSA is a leading technology and innovation consulting firm that employs a multi-pronged approach to cultivating global technology ecosystems. SOSA’s diverse experience across the broader startup ecosystem uniquely positions it to build bespoke programs for cohorts of startups and scaleups to enter and grow in the US market. Through SOSA’s accelerator programs, international companies can access commercial, partnership and investment opportunities through corporate consulting projects, deal flow sourcing, and even raise capital from SOSA’s VC fund. Leveraging a deep network of corporations across diverse sectors, SOSA has experience in corporate innovation that shapes their accelerator programs and drives business development for global startups in the US.

Key features

Phase 1: New York Business Roadshow

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    Strategic commercial access

    Direct introductions to innovation and procurement leaders at major financial institutions and insurance firms through group buyer meetings and exclusive site visits.

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    Expert-led market intelligence

    Roundtable panels and scaleup workshops with seasoned financial executives to master US market trends, procurement processes, and complex compliance strategies.

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    Investor exposure

    Pitch your solution directly to growth-stage investors and NYC-based venture capitalists during dedicated, high-impact pitching events designed to secure US capital.

Phase 2: US GTM Project

  • Channel
    GTM strategy and roadmap

    Deep-dive market research and competitive intelligence to build a tailored GTM roadmap, covering distribution channels, pricing frameworks, and target customer segmentation.

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    Digital adaptation to US markets

    SOSA’s experts work directly with you to overhaul your sales decks and digital marketing assets, ensuring they reflect the cultural and professional nuances expected by US stakeholders.

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    Sales-as-a-Service

    For a minimum of 90 days, SOSA acts as a fractional Chief Revenue Officer (CRO), leading direct outreach, lead generation, and pipeline management to secure your first commercial win in the US.

Eligibility

  • Check
    Company has at least 30% local equity held directly or indirectly by Singaporean(s) and/or Singapore PR(s), determined by the ultimate individual ownership
  • Check
    Has a minimum viable product with existing customers and/or partners
  • Check
    Has the potential to address market needs in New York City and the region

How to apply

Applications for the GIA New York City Fintech Programme are now open.

For Phase 1: New York Fintech Business Roadshow, applications are open till 19 March 2026. Interested applicants can sign up here and a representative from SOSA will be in contact.

You may also indicate interest in Phase 2: US GTM Project within the form.

For any enquiries, please email Elan Fox at elan.f@sosa.co.

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GIA New York City FinTech Programme

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