GIA New York City FinTech & Cyber Programme

Organised by SOSA, the GIA New York City Fintech & Cyber Programme has two pathways and companies can choose to attend either or both pathways. Slots are limited to a first come, first serve basis and SOSA and reserves the right to vet and determine the final list of participants on either programme.

1. New York Business Roadshow (5 days) The New York Business Roadshow connects up to 10 Singaporean fintech and cybersecurity founders with potential buyers and partners in New York City (NYC) through high-impact meetings. This exclusive, structured gateway to the US financial and cybersecurity ecosystems puts startups directly in the room with industry veterans and investors who can accelerate your international growth. Selected founders gain access to leaders from the banks, asset managers, and insurance firms, alongside top-tier VC funds and global capital markets. SOSA’s team rounds out the experience with curated introductions into a network of Fintech, Cybersecurity, InsurTech, and RegTech innovators shaping the future of finance, security, and AI.
2. US Go-to-Market (GTM) Project (5 months) GTM project aims to develop a tailored strategic US Go-To-Market plan for each startup, followed by a targeted sales effort to generate new business. This programme transitions from high-level exploration to targeted, results-driven sales execution. Each GTM project is structured into three clear, actionable phases to ensure your product resonates with the US audience.
   1. GTM Strategy Definition – Strategic analysis to develop a tailored GTM plan and timeline for US expansion for the company.
   2. Digital Presence Adaptation – Tailoring and optimising the company’s digital assets for the target market in the US to boost brand recognition, credibility and effectiveness in engaging potential partners, clients, and industry stakeholders.
   3. Sales-as-a-Service (minimally 3 months) – Activating the GTM strategy to generate leads, qualify prospects and convert customers in the US. SOSA will act as an extension of each company’s team and provide a US-based sales professional to lead outreach in-market, with the company’s active involvement.

SOSA is a leading technology and innovation consulting firm that employs a multi-pronged approach to cultivating global technology ecosystems. SOSA’s diverse experience across the broader startup ecosystem uniquely positions it to build bespoke programs for cohorts of startups and scaleups to enter and grow in the US market. Through SOSA’s accelerator programs, international companies can access commercial, partnership and investment opportunities through corporate consulting projects, deal flow sourcing, and even raise capital from SOSA’s VC fund. Leveraging a deep network of corporations across diverse sectors, SOSA has experience in corporate innovation that shapes their accelerator programs and drives business development for global startups in the US.

1.  New York Business Roadshow

Applications for the GIA New York City Fintech and Cyber Programme are open on a rolling basis, until 30th July 2026.

Interested applicants can sign up here and a representative from SOSA will be in contact.

The application form is currently open for the New York Business Roadshow only. If you are interested in the US GTM Project, or have any further enquiries, please contact Elan Fox at elan.f@sosa.co, or Daniel Tan at Daniel_TAN@enterprisesg.gov.sg.