Enhanced Visual Merchandising Programme

briefcase For heartland enterprises looking to refresh their store layout and build proficiency in content development and visual merchandising strategies.

bill Receive support on qualifying costs of up to $60,000* for larger-scale projects.

*Receive support on qualifying costs of up to $60,000 for larger-scale projects, evaluated on a case-by-case basis. Standard projects will receive support on qualifying cost of up to $20,000.

About

The Enhanced Visual Merchandising Programme aims to support heartland enterprises in building proficiency in content development and visual merchandising strategies. Visual merchandising involves presenting, arranging and displaying products in a way that attracts and encourages customers to purchase them.

  • Store
    Storefront revamp

    Refresh your store layout to improve workflow and product visibility. Receive funding for aesthetic components (e.g. lighting, flooring, etc) and shop fixtures (e.g. display racks, shelves, etc).

  • analytics
    Capability building

    Learn how product placement and marketing materials can improve footfall and boost sales.

  • Presentation
    Level up marketing

    Receive support in developing materials for online/offline marketing:

    • At least two marketing collaterals (e.g. poster, infographic) for promotion
    • Photo-taking and copywriting support for up to 5 SKUs/listings
    • Google Business for customer feedback and reviews
    • Company website to showcase your brand

Participating heartland enterprises must:

  • Complete the visual merchandising programme with the appointed vendor
  • Attend the arranged training sessions
  • Commit to use the solution for at least 12 months

Programme will run from 1 May 2025 to 30 April 2027. All activities supported under the programme will need to be implemented by 30 April 2027.

Click to learn more.

Eligibility

  • Check
    Heartland enterprise registered and operating in Singapore
    • At least 30% local shareholding is required.
    • Has a group annual turnover not exceeding S$100 million per annum based on the most recent audited report, or group employment not exceeding 200 employees.
    • Operate a physical shopfront in HDB estates.
  • Check
    Must not have applied previously for the visual merchandising programme

    The company’s directors, shareholders and related companies, from the same trade, have not previously applied for the visual merchandising programme.

Ready to apply?
Connect with our Business Advisors from HECS for a complimentary consultation by calling 6741 3429 or clicking the button below.
Contact HECS

Case studies

HGD Testimonial - Edvin Chen

"We learnt a lot from the Visual Merchandising programme, especially in product display. It is easier for customers to browse our products and the retail space can comfortably accommodate more customers now. Our shop has become more attractive and potential customers who pass by are more willing to enter and check out what we offer.” (translated)

Mr Edvin Chen

Owner of Bike Station

HGD - Joy Ng

“The best part of the programme is having a visual merchandising consultant to guide and assist me. While I can beautify my shop on my own, it is different from having someone specialised in this field to advise and impart new skills and knowledge to me.” (translated)

Ms Joy Ng

Owner of PlayYard

Enhanced Visual Merchandising Programme

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