Vibrant Heartlands Programme for Merchants’ Associations

briefcase For Merchants’ Associations, comprising heartland enterprises, to organise activities in their heartland estates

bill Receive support on qualifying costs of up to $3,000 for bite-sized activities

bill Receive support on qualifying costs of up to $200,000 for larger-scale and customised activities

About

The Vibrant Heartlands Programme for Merchants’ Associations (VHMA) aims to create vibrancy and draw footfall to heartland enterprises by supporting Merchants’ Associations (MAs) to lead and organise more activities in heartland estates. MAs can expect to receive:

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    Funding support for qualifying project costs

    Defray costs of organising a variety of activities such as public art installations, workshops, and thematic festivals organised by MAs in the heartlands.

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    Administrative support for planning of events

    Receive support from the Federation of Merchants’ Associations, Singapore (FMAS) in the planning and coordination of your heartland events.

The VHMA programme comprises two tiers:

  1. Standard (For bite-sized events): With 90% grant on qualifying costs of $3,000 per application, interested MAs can select from a menu of pre-scoped activities such as children’s craft workshops and thematic games stations.

  2. Upsized (For larger-scale customisable events): With 90% grant on qualifying costs of $200,000 per application, MAs can source for their own vendors to deliver more unique, creative and impactful ideas. The supportable areas are customisable to the applicant’s proposal. Typical expenses include fees to appoint event organisers and marketing costs.

Projects can be conducted at public spaces or common areas within the HDB estates, subject to necessary approvals.

Programme will run from 1 April 2025 to 31 March 2026. All activities supported under the programme will need to be implemented by 31 March 2026.

Eligibility

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    Merchants' Associations are eligible to apply for the grant

    MAs are non-profit organisations registered with the Registry of Societies that represent the collective interests of heartland enterprises operating in a specific HDB estate.

    Heartland enterprises interested in applying for the grant can partner with your local MAs to curate initiatives that are beneficial for all businesses within the heartland estates.

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    MAs must not have exceeded their maximum applications

    Each MA can apply for the programme twice for the Standard tier and once for the Upsized tier.

 

Ready to apply?
Partner with the Merchants’ Association in your heartland estates today! The Federation of Merchants’ Associations, Singapore (FMAS) will connect you with your local MAs.

Connect with FMAS by calling 6741 3429 or emailing enquiry@fmas.org.sg.
Contact FMAS

Vibrant Heartlands Programme for Merchants’ Associations

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