Strategic Brand and Marketing Development

To help your company better capture target audiences and markets by differentiating your brand, and your products and services.

Scope of work can cover:

  • Diagnosis and gap analysis of your company
  • Assessment of internal and external factors, such as strengths and weaknesses, and competition
  • Primary or secondary research
  • Recommendations and plans for implementation

Project may address any of these areas:

  • Development of effective brand strategy that appeals to targeted consumers and offers differentiated proposition from the competition
  • Assessment of a brand’s financial value and identification of brand levers
  • Development of a strategic plan to optimise marketing resources and improve customer communications

What is not supported:

  • Production of corporate and/ or marketing collaterals, such as brochures, videos, websites, photography, stock pictures, and copywriting
  • Implementation of marketing or PR campaigns, including retainer fees of consultants, advertising and media buys, engagement of social media influencers, management of websites/ social media platforms, Search Engine Optimisation (SEO), and Search Engine Marketing (SEM)

Support level:

  • SMEs up to 80%; non-SMEs up to 60% of qualified costs from 1 April 2020 to 31 December 2020.

Resources: