E-Commerce Booster Package

Overview
 

With the evolving COVID-19 situation, many brick-and-mortar retailers and heartland enterprises have been impacted. To help retail businesses diversify and find ways to reach customers, we have launched the E-Commerce Booster package to support you in taking your business online.

The E-Commerce Booster Package comprises the following:

  1. E-commerce for domestic market

    In partnership with Amazon, Lazada Singapore, Qoo10 and Shopee, the Singapore E-Commerce Programme supports local retailers, including heartland enterprises, to expand your reach in the domestic market.

  2. E-commerce for overseas markets

    Retailers seeking to expand your reach overseas can apply for the Multichannel E-Commerce Platform (MEP) Programme. This enables retailers with little or no prior experience in exporting products overseas to do so using digital channels.

    You may find out more about the MEP Programme and how to apply here.

  3. Digital marketing capabilities for retailers

    Retailers can tap the Digital Marketing Programme to raise your proficiency in implementing effective digital campaigns, and increase your brand awareness and sales conversions across multiple digital channels.
Additional manpower support to kick-start your e-commerce journey

Retailers participating in the programmes can also apply for additional manpower support1 to drive your business’ e-commerce efforts. You will receive a one-time support of up to 90% of the qualifying manpower costs for three months.

Details on how to apply for the additional manpower support will be shared by the respective e-commerce platform and solution providers.

1 Retailers can only apply for additional manpower support for one of the components under the E-Commerce Booster Package i.e. if you have already applied for additional manpower support for the Singapore E-Commerce Programme, you will not be able to apply for manpower support for the MEP Programme or the Digital Marketing Programme.

E-commerce for domestic market
 

Through the Singapore E-Commerce Programme, businesses can engage one of the four appointed e-commerce platforms to sell your products online and expand your reach in the Singapore market.

Services offered by the appointed e-commerce platforms include:

  • Content development (e.g. product photoshoot, content copywriting, product packaging)
  • Product listing (e.g. setting up of merchant store, uploading of content, store decoration)
  • Channel management (e.g. assortment and pricing, promotion/campaign planning, forecasting and inventory management, data analytics)
  • Fulfilment (e.g. warehousing of products, fulfilment by e-commerce platforms, integration with last-mile logistics providers)
  • Advertising and promotion (e.g. cross-channel marketing campaigns, onsite/in-store marketing campaigns)
  • Training workshops to enhance e-commerce capabilities

Eligible local retailers will receive a one-time support to defray 90% of eligible costs (up to S$9000) for up to 6 months.

Eligibility
 

Interested companies should meet the following criteria:

  • Business entity is registered/incorporated as a retail company (SSIC code starting with 47) in Singapore on or before 31 March 2020;
  • Have a minimum of 30% local shareholding;
  • Company's annual turnover not exceeding S$100 million per annum based on the most recent audited report, or group employment not exceeding 200 employees;
  • Have B2C products ready for sale; and
  • Have a physical retail storefront
Apply
 

Companies interested in participating in the Singapore E-Commerce Programme may contact the appointed e-commerce platforms listed below for more information on their service offerings and to apply. Each retailer can only apply with one (1) e-commerce platform. You must not have an existing account with your chosen e-commerce platform.

Please apply with your preferred e-commerce partner by 30 September 2020. Applications will be assessed by the e-commerce platform providers.

E-Commerce Partner Website Contact Details
Amazon www.amazon.sg Anna Nguyen
E amazonsellersg@amazon.sg
Lazada Singapore www.lazada.sg/singapore-ecommerce-programme Derrick See
E sell_online@lazada.sg
Shopee www.shopee.sg Jenny Chan
E selleronboarding_sg@shopee.com
Qoo10 www.qoo10.sg/retailers Hagen Soh
E retailers@qoo10.com

 

Click here for more information on the e-commerce platform providers.

FAQs
 

Click here for the list of Frequently Asked Questions for the Singapore E-Commerce Programme.

Digital marketing capabilities for retailers
 

Through the Digital Marketing Programme, we will provide funding support of up to 90% for digital marketing advisory services for three months to help retailers enhance your digital marketing capabilities.

At the end of three months, you will be able to:

  • Understand and apply digital marketing for your business
  • Use basic digital marketing tools to develop and drive digital campaigns
  • Plan and manage content of digital campaigns
  • Perform basic data analytics to assess the performance of digital campaigns
  • Learn how to optimise campaign effectiveness
Eligibility
 

Interested companies should meet the following criteria:

  • Business entity is registered/incorporated in Singapore
  • Have a minimum of 30% local shareholding
  • Company's annual turnover not exceeding S$100 million per annum based on the most recent audited report, or group employment not exceeding 200 employees
Apply
 

Interested retailers may contact Retail_Design@enterprisesg.gov.sg to enquire and apply for the Digital Marketing Programme. Please apply by 30 September 2020.

FAQs
 

Click here for the list of Frequently Asked Questions for the Digital Marketing Programme.