With border closures restricting business travel in the COVID-19 era, traditional tradeshows have adapted to these constraints by taking on new digital or hybrid formats.
Today, virtual tradeshows serve as a useful platform for your company to reach out to global customers across time zones, obtain feedback on products and services, and explore new opportunities in overseas markets.
But where do you begin? What are the preparations your company needs to make before the big show?
Here’s an introductory guide from Enterprise Singapore and our knowledge partner Pico on participating in your first virtual tradeshow. The guide covers tips on setting up your virtual exhibition booth, best practices you can adopt to maximise your participation pre-, during- and post-tradeshow, resources to support your tradeshow participation, and more.
Access the guide