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When local chocolatier Aalst Chocolate first set up in 2003, it was driven by one singular mission—to bring premium made-in-Singapore chocolates to the world. Today, Aalst Chocolate sells 98 percent of its products to more than 50 countries globally.
Mr Fong Chi Chung’s story reads like a parable: A classic tale of the Country Mouse, armed with little more than a heavy parcel of ambition and dreams, making a mark in the bustling big city.
Churning out 50,000 puffs a day is no easy feat. With automation, Old Chang Kee is able to double its productivity, increase its capacity, and expand its market share in Singapore and beyond.