Enhanced Visual Merchandising solutions


Refresh your store layout and develop capabilities in basic digital and visual merchandising with the help of our pre-appointed visual merchandising vendor – Font Creative Pte Ltd (Retailers Market).

  • One-time support to defray 70% of solution costs (capped at S$8,400)
  • Develop capabilities in basic digital and visual merchandising through one-on-one advisory services and training at your shop
  • Create materials for online/offline marketing and promotion
  • Achieve at least one of the following outcomes to improve customer experience
    1. Improve shop layout and streamline workflow by at least 20%
    2. Increase customer servicing area by at least 20%
    3. Improve product visibility by at least 20%
    4. Increase likelihood of customers remembering your brand and product by at least 10%

Following the success of the first Visual Merchandising programme launched in Aug 2021, the programme has now been enhanced to include the following:

  1. Increased qualifying project cost to $12,000
  2. Greater emphasis on consultancy to enhance customer experience
  3. Extension of shopfront to include Outdoor Display spaces to align design and space optimisation*

Click to learn more


  • Business entity is registered and incorporated in Singapore
  • Has a minimum of 30% local shareholding
  • Has a group annual turnover not exceeding S$100 million per annum based on the most recent audited report, or group employment not exceeding 200 employees
  • The company’s directors, shareholders and related companies, from the same trade, have not previously applied for the visual merchandising programme

Participating heartland enterprises must also:
  • Operate a physical shopfront in HDB estates
  • Complete the visual merchandising programme with the appointed vendor and attend the arranged training sessions; and
  • Commit to use the solution for at least 12 months.

At the end of the programme, both the visual merchandising vendor and the company are to sign an agreement to indicate that the project was completed.

How to apply

Speak to a business advisor from Heartland Enterprise Centre Singapore (HECS) to receive one-on-one support and advisory on how to sign on for the visual merchandising programme.
Ready to apply?
Connect with our Business Advisors from HECS for a complimentary consultation by calling 6741 3429 or clicking the button below.


Case studies

HGD Testimonial - Edvin Chen

"We learnt a lot from the Visual Merchandising programme, especially in product display. It is easier for customers to browse our products and the retail space can comfortably accommodate more customers now. Our shop has become more attractive and potential customers who pass by are more willing to enter and check out what we offer.” (translated)

Mr Edvin Chen

Owner of Bike Station

HGD - Joy Ng

“The best part of the programme is having a visual merchandising consultant to guide and assist me. While I can beautify my shop on my own, it is different from having someone specialised in this field to advise and impart new skills and knowledge to me.” (translated)

Ms Joy Ng

Owner of PlayYard

Other ways we help

Heartlands Go Digital - Epayment Solutions

E-Payment Solutions

Go contactless by tapping e-payment platforms at affordable rates.
Heartlands Go Digital - Business Productivity Solutions

Business Productivity Solutions

Identify and implement relevant IT solutions to enhance your productivity.
Heartlands Go Digital - Service Excellence

Service Excellence

Receive complimentary advisory to uplift your service excellence capabilities.
Chief Technology Officer-as-a-Service

Chief Technology Officer-as-a-Service (CTOaaS)

Assess your digital readiness and engage consultants for in-depth advisory services.