Vibrant green economy

Tap opportunities in China’s green economy, with efforts underway for the nation to be carbon neutral by 2060.

Thriving innovation ecosystem

Bank on China’s innovation ecosystem to testbed and co-create solutions.

One of the world’s largest consumer markets

Leverage China’s growing consumer market and expand your business via online-to-offline commerce.

Key opportunities

  • Low carbon technologies

  • Innovation

  • Online-to-offline commerce

  • Smart manufacturing

Key Opportunities in China - 1

The Chinese government is committed to achieving carbon neutrality by 2060, with an emphasis on developing a robust green economy. This creates ample opportunities for Singapore companies to sell their products and services in China with sustainability in mind. These include areas such as green buildings, alternative energy and circular economy. For instance, China has strict new energy efficiency and building standards that must be met. Businesses that can meet these standards in unique or economically competitive ways may find success in this market.

Focus on innovative low carbon solutions that are able to reduce the negative impact on the environment, and optimise the use of limited resources and assets as you seek opportunities in China.

Key Opportunities in China - 2

Home to more than 150 unicorns, China is viewed as one of the most promising markets in the world for technology innovation. The development in China’s robotics sector has progressed leaps and bounds over the past years. With the emergence of new technologies such as the Internet of Things and big data, the Chinese government has launched several initiatives to ease entry for foreign entrepreneurs and investors eager to access the Chinese market. Our Global Innovation Alliance (GIA) programmes support Singapore startups and tech companies looking to enter China’s market, as well as partner Chinese tech firms looking to scale up in Asia through Singapore.

Explore opportunities through the GIA:
Key Opportunities in China - 3

China is home to an ever evolving consumer market that is ripe with opportunities for foreign businesses looking for market entry. Its growing middle class – with rising purchasing power and desire for quality foreign products – makes China a key market for international brands.

Its sophisticated and fast moving online-to-offline (O2O) market allows new retail concepts to take off quickly. With the meteoric rise of e-commerce and social media marketing in the last decade, modern Chinese consumers have higher expectations such as unique and personalised experiences, and on-demand services.

Be on the lookout for the latest Chinese trends, and stay versatile to adapt to the nation’s ever-evolving consumer preferences to get ahead of the competition.

Key Opportunities in China - 4

China’s manufacturing sector is undergoing a transformation. In a bid to bolster the technology and market competitiveness of the sector, there is a shift to digitalise more than 70% of large-scale Chinese enterprises, making China a global centre of technology innovation, smart manufacturing, and application.

With Singapore’s manufacturing experience and track record in serving global high-technology manufacturers, opportunities are plentiful for collaborating with Chinese manufacturers to create “smart factory” standards and solutions for the world.

Inspiring stories in China

AEM Holdings

From being in the red to $1b market cap: Singapore chip testing firm is now world-class.

DP Architects

The local firm that built a mall in Dubai five times bigger than VivoCity.

Hyphens Pharma

Hyphens Pharma International

Singapore pharma firm pivots for pandemic success.



Mum’s home-cooked meals, for the whole world.

Ways for you to start in China

  • Doing Business | China

    Learn about doing business in China and tap our range of programmes to set your business up for success.

  • Key Contacts | China

    Get in touch with partners, government agencies, and Singapore associations to help you enter China.

Kickstart your internationalisation journey

Plan ahead by understanding your readiness to expand overseas, and explore resources for your business.